This IDC study investigates customer perceptions and behaviours when considering outsourcing backup and recovery services. The storage service provider market is being driven by such factors as regulatory compliance and business continuance, but is challenged by organizations need for control and worry about security. According to Alan Freedman, Research Manager at IDC Canada, "Storage vendors need to emphasize the cost benefits and security associated with an outsourced storage solution. Vendors to need to work with SSPs to make a mark in the market, communicating to end user organizations the notion that not all data is core and should remain under control in-house."