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Channel Viewpoint: VARs looking to leverage SaaS opportunities should consider online backup

By Steven Rodin

Software as a Service isn’t new, but it can be complex to deliver and it can be difficult to demonstrate the value of online applications to companies who are used to having applications in-house and completely within their control.

But with Web 2.0 offering up online applications for the business world, not just consumers, many VARs are no doubt looking at how they might leverage the trend to create new opportunities and generate additional revenue.

Online storage and backup is an excellent first choice for VARs wishing to dip their toes in the SaaS pool: It has a very clear value proposition. Online backup can enable any organization to reliably back up data within its budget and staff constraints. It’s also an ideal solution for many firms because it optimizes on-site data storage by archiving old data off-site; helps them meet regulatory requirements and adhere to internal policies; enables small branch offices to back up easily and reliably with no on-site IT support required; and, most importantly, it enables data to be retrieved and restored quickly and reliably to minimize downtime without impact on obligations to customers in a world where everything must run in real time.

The best approach for a VAR who wants to start selling and delivering managed services is to partner with an online backup provider to deliver the service to its customers rather than making the capital investments into technology and equipment. 

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Channel Viewpoint: VARs looking to leverage SaaS opportunities should consider online backup